Active nutrition: Where the rubber meets the road for performance ingredients

Active nutrition is growing sector, attracting new customers to the dietary supplement industry. The science backing the top-selling ingredients like proteins, BCAAs (branched-chain amino acids), creatine, HMB (hydroxymethylbutyrate) and others has helped drive the excitement. Our panel of experts will delve into the latest developments.

November 6, 2024

Date: Nov 21, 2024

Time: 13:00 EST

Duration: 1 Hr

Active nutrition is a continued growth sector of the dietary supplement industry. The aura of performance gains has attracted consumers at the fringes of the gym aficionado spectrum, such as weekend warriors and soccer moms. But these consumers were attracted first by the core promise of the category — that being ingredients that had proven performance benefits. In this webinar, our panel of experts will return to the roots, so to speak, to look at the ingredients that really move the needle for athletes, such as new protein technologies and the latest research on protein, creatine, BHB (beta-hydroxybutyrate) and more.

Attendees of this webinar will:

Learn how the landscape for performance ingredients has changed in the past five years.

Find out the latest research that’s driving the category for some of the bestselling ingredients.

Take a peek at the future of the category and what it means for product development.

Host:

Hank SchultzSenior editor, SupplySide

Speakers:

Adel VillalobosFounder and CEO, Lief Labs

Chad Kersick, Ph.D.Assistant dean, research & innovation and associate professor, Lindonwood University

Ralf Jäger, Ph.D.Managing member, Increnovo

Krissy Kendall, Ph.D.Senior lecturer, exercise and sports science, Edith Cowan UniversityUnderwritten by: