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Recently, as the "slow aging" craze, which means slow aging, has spread to the younger generation, high-efficacy cosmetics at low prices are gaining popularity. Unlike existing anti-aging (preventing aging) products that cost hundreds of thousands of won, the price has been lowered to the 5,000 won range, and various effects such as whitening and soothing have been added.

According to the beauty industry on the 3rd, cosmetics that emphasize certain ingredients such as retinol in product names or have high contents such as "Niacinamide 20%" are attracting attention from the 1030s.

At Innisfree, "Retinol Green Tea PDRN Skin Booster Ampoule," which combines retinol and PDRN, ranked No. 1 in monthly sales at its mall. As soon as it was released in July, it also ranked No. 1 overall in the Olive Young online mall.

The product is going viral by combining PDRN (polydeoxyribonucleotide), which is known to have skin regeneration effects, and retinol, which is known for its wrinkle improvement ingredients. In August, a pop-up of the Retinol Twisted Bread Institute was held in Seongsu-dong, Seoul, and became a hot topic among young people. It is characterized by various missions that can easily understand the efficacy of the product.

High-effectiveness anti-aging brand IOPE also operated a retinol pop-up store in Seongsu-dong from September to October, attracting young customers. According to AmorePacific, hundreds of people flocked to pop-up reservations, closing in an hour and a half after the opening.

"In the past, functional cosmetics brands were targeting middle-aged customers centered on home shopping, but recently, they are strengthening offline marketing," a beauty industry official said. "We are trying to attract young consumers by releasing various versions of light daily products that can be used even in the morning."

In fact, interest in ingredients that emphasize efficacy such as skin soothing, moisturizing, and whitening has increased significantly among consumers. According to CJ Olive Young, search volume for "Made Casoside" ingredients increased 140% year-on-year from January to September. Madecasoside is an anti-inflammatory raw material and is known to be an ingredient that helps soothe the skin.

In addition, interest in zinc teka (85%), hyaluronic acid (72%), niacinamide (22%), and vitamin C (22%) has increased a lot.

Recently, slow aging has been applied and spread to the overall skin care of 2030 such as pores, whitening, blemishes, blemishes, complexions, and traces, Olive Young said. "In fact, sales of the slow aging product group in the first half of this year increased 70% year-on-year."

Last month, Olive Young's "All Young Bank" pop-up store, which was held under the concept of slow aging, attracted 22,000 people for 15 days and succeeded.

Not only high-effective cosmetics with high prices, but also "Daiso Cosmetics" under 5,000 won are attracting attention as ingredients. Following Daiso Cosmetics VT's "Liddle Shot," which caused a sell-out crisis last year, retinol products of Tonimori's Daiso brand "Boncep" are continuing to be sold out.

The 'Retinol 2500IU Link Shot Perfector' of the Boncep Retinol product line has been certified for wrinkle improvement functionality by the Ministry of Food and Drug Safety, and has been popular for its high retinol content and low price. Thanks to the popularity of retinol products, Boncep first entered Daiso stores in late April and surpassed 1 million cumulative sales in five months.

In the case of APR, a beauty tech company, it has started developing its own new material with skin regeneration and anti-aging effects. In September, it unveiled the third campus in Pyeongtaek for its own production of new anti-aging materials PDRN and PN, and announced that it will launch cosmetics such as PDRN-containing ampoules and creams produced by itself from next year through its MediCube brand.

K-beauty centered on such ingredients seems to be gaining popularity overseas as well. LG Household & Health Care announced that it strengthened its brand competitiveness by introducing its skincare "Altimit Line" in North America in the third quarter that contains high-efficacy ingredients such as panthenol, niacinamide, and multivitamins.

Meanwhile, Euromonitor, a global market research firm, suggested next year's K-beauty keyword as "component-led beauty." Beyond finding raw materials for natural ingredients, demand for so-called "hero ingredients" that have proven their function and efficacy is expected to surge.

2024-11-02 09:24:44

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Recently, as the "slow aging" craze, which means slow aging, has spread to the younger generation, h.. - MK